Meet the New LCCN Brand.
Your partner in the pursuit of licensed child care.
The Licensed Child Care Network (LCCN), formerly Partners Promoting the Importance of Early Childhood Education, wanted a new identity that would accurately reflect our mission and the role we play in the London and Middlesex community.
We modernized our brand identity to ensure we would be recognized as an important foundation for advocacy, collaboration and growth in the child care sector for years to come.
With the help of eight passionate committee members and tbk Creative, a London-based web design and digital marketing agency, we defined what it meant to be a part of the Licensed Child Care Network.
After many working sessions, we developed a new name, logo, tagline and core messaging to communicate why we exist: to empower our community through promotion and advocacy to support licensed child care in London & Middlesex.
Together, we have a stronger voice; one that advocates for the importance of licensed child care in our community.
Our new identity is something we hope will empower parents, providers and professionals to share resources, exchange knowledge and promote the benefits of licensed child care throughout London & Middlesex and beyond.